Karl Klaussen

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SUMMARY

Rolls up sleeves. Gains energy from writing. Loves people. Doesn’t brag. Definitely laughs. Up on trends. Looks forward. Offers input. Asks questions. Listens to answers. Thinks. Takes pride in team success. Drives results. Builds relationships. Values others. Works hard. Has fun.

SKILLS

Experienced in all phases of Waterfall and Agile methodology, BrightEdge SEO certified, fluent in WordPress, proficient in T4 website building platform, skilled in Jira workflow software

EXPERIENCE

Stop & Shop; Copywriter; Quincy, MA      

September 2021 – Present

· Concept and develop copy for 360° campaigns that come to life

· Provide innovative creative solutions that elevate the brand and engage customers

· Collaborate with other creatives and cross-functional leaders to make great work

Babson College; Marketing Content Specialist, College Marketing Department; Wellesley, MA      

November 2019 – September 2021

· Developed, created and implemented strategic work based on data for small business college to support admission enrollment goals – exceeded both 2020 and 2021 enrollment goals

· Wrote web copy, online news content,  SEO articles, brochures, mailers, emails, OOH and more – a 2021 article pulled 759 page views in three days

· Co-created content with campus partners, made strategic recommendations, added creative thought-leadership, leveraged existing content to repurpose, increased synergy across channels
 

Babson College; Copywriter, Contract Position; Wellesley, MA       

May – November 2019

· Wrote strategic campaigns

· Ensured brand and message consistency

· Researched and wrote news stories

Northeastern University; Senior Copywriter, Contract Position; Boston, MA     

February – April 2019

· Created, strengthened and evolved the Northeastern brand

· Collaborated with internal partners org-wide to bring the Northeastern story to life

· Built relationships and embraced innovation

Elevated Words Marketing Services; Senior Copywriter; Chestnut Hill, MA    

2011 – 2019

· Collaborated with teams to inspire creative solutions that met business goals and requirements

· Was responsible for branding, marketing, messaging, strategy and team leadership

Stonehill College; Senior Copywriter; Easton, MA   

2010 – 2011

· Teamed with internal departments to produce strategic, integrated campaigns

· Grew client relationships

· Directed strategies that increased revenue, drove admissions and exceeded enrollment goals

Reebok International; Copywriter, Digital Marketing Department; Canton, MA  

2007 – 2009

· Worked closely with team and agency to refresh brand tone and voice

· Grew client relationships org-wide and elevated creative profile

· Integrated communications across channels and platforms

United Way of Massachusetts Bay; Creative Director, Marketing Department; Boston, MA  

2006  – 2007 

· Creative leader responsible for developing messaging programs

· Led key rebrand strategy

· Directed upgrade for customer relationship marketing strategy

· Senior creative lead on fully integrated campaigns

United Way of Massachusetts Bay; Copywriter, Marketing Department;Boston, MA   

2004 – 2006

· Wrote annual brochures, fund-raising letters, mailers, printed pieces, invitations, and more

· Built relationships across the organization that solidified marketing as trusted internal partner

· Offered creative thought-leadership and became subject matter expert

PREVIOUS EXPERIENCE

Bose; Copywriter, Contract Position; Framingham, MA

Tweeter; Copywriter, Contract Position; Canton, MA

WearGuard; Copywriter, Full-Time; Norwell, MA

Explorica; Copywriter, Contract Position; Boston, MA

Hill, Holliday; Copywriter, Full-Time; Boston, MA

USA Sports Network; Assistant Director, Contract Position; New York, NY

Atlanta Committee for the Olympic Games; Assistant Director, Contract Position; Atlanta, GA

NBC Sports Television; Head Production Assistant, Contract Position; New York, NY

EDUCATION

University of Colorado, Boulder; Boulder, CO

Bachelor of Arts; English Literature

Boston University College of Communication; Boston, MA

Graduate Coursework

Harvard Extension School; Cambridge, MA

Graduate Course; Marketing