I'm Karl Klaussen. Copywriter. Stop & Shop.
about
My Background
From Hill, Holliday, to United Way, Reebok, Babson College, and Stop & Shop, I forge meaningful relationships at all levels, of any organization. Along the way, I have learned some things and worked with some great people. I love what I do.
Whether it's a brand overhaul, an email campaign, a product or a brand brochure, let's tell the right story and connect with your audience. Let's partner, collaborate and co-create creative and strategic content that is amazingly on-brand.
Marketing Strategy
From the creative brief to the big idea to the think-on-your-feet, shoot-from-the-hip, must-make-this-deadline moment, I am trained to understand where and how everything fits together so that you will never lose sight of your marketing strategy.
Brand Cohesion
Integrated marketing syncs up all the moving parts of your incredible brand story. Points of customer contact. Brand language. Platforms. Media. Communication channels. Stories. Testimonials. Visuals. Content that can be repurposed. New content cadence. Audience.
All of it. Together. Tells a cohesive, engaging story that leads your target audience to a desired outcome. It's truthful, simple and straightforward. It shows that you know what you're talking about.
People want consistency and simplicity from their brands. We can deliver that promise. Together.
capabilities
Digital
I have a proven track record of reaching customers through email marketing. From Bose to Reebok, it's is all about telling stories with images, words, links and navigation.
First and foremost, I am a copywriter. I write long form ad sections for magazines as well as short form ad copy, pithy headlines and strategic direct mail.
Branding
I lead and manage re-branding efforts for businesses and organizations such as Whitridge.com and Citylife Church by consolidating and connecting brand signals.
Advertising
From DM to email to print, I have a respect for process, attention to detail and a strategic eye. What does that mean? Results. Sales. Revenue. That's what that means.
Integrated Campaigns
Creating seamless customer experiences requires an audit of all your brand signals that intersect with the people you're trying to reach. From there, we make it all work together.
Websites
A good web overhaul starts with a sound strategic approach. Next, it's essential to bring in the right team to meet project needs and wow your customers. I know, right?